Main stage to address challenges, state of the industry and what's next in NYS

On our main stage, we'll host panel discussions throughout the day hearing unique perspectives from those involved in the industry, from current retailers and CAURD applicants to AUCC/AUCP licensees, legacy operators, and more. Attendees can expect to hear about updates in the industry and a more advanced conversation on topics that continue to affect the industry to date. There will also be concurrent training sessions for beginners and those just getting started.

Panel #1: Customer focus

Regulators have been focusing on setting up a cannabis market that allows small businesses -- especially those in social equity categories -- to thrive. However, what about appealing to customers?

Without customers, legal businesses cannot succeed, and the adult-use program cannot generate tax revenue. This panel will discuss what regulators and lawmakers have (or haven't) done to appeal to customers, what businesses should do to gain consumer trust and what customer service measures successful businesses have employed.

 

Panel #2: Social equity, empty phrase or legitimate effort?

New York lawmakers and regulators have promoted the state's adult-use program as the gold standard for social equity, but have they actually done more than other states? The MRTA says the OCM will award licenses "with the goal of" 50% going to social equity applicants, but that's not binding. 

This panel will discuss what actual social equity measures the OCM has taken, whether social equity measures in New York's adult-use program are likely to provide much help to the intended demographics, and if any other state has deployed a successful social equity program.

 

Panel #3: Cannabis advocates won the War on Drugs. Why do the losers still have a say?

Cannabis is legal in New York and many other states, even though the people against legalization spent years smearing the drug and the effort. However, these same people seem to retain a strong influence on cannabis policy. This panel will discuss the tactics anti-marijuana activists are continuing to employ, who is funding these efforts, and what the cannabis industry can do to fight back.

 

"Ask Me Anything" with cannabis attorney Jeffrey Hoffman

Join cannabis attorney Jeffrey Hoffman for a live session where you can ask him anything about cannabis legalization in New York for a real-time answer.

Meet the main stage panel speakers

Full Name
Brian "Box" Brown
Company
Legalization Nation
Speaker Bio
Brian Box Brown is an Eisner Award-winning cartoonist, illustrator and comic publisher from Philadelphia. His book Andre the Giant: Life and Legend, released in 2014, spent three weeks on the New York Times Graphic Novel Best Sellers List. His books include: Tetris: The Games People Play, The He-Man Effect and Cannabis: The Illegalizaton of Weed in America. Danny Danko said his comic strip Legalization Nation “acts as the conscience of the true cannabis culture.”
Brian "Box" Brown
Full Name
Jeffrey Hoffman
Job Title
Attorney
Company
Jeffrey Hoffman & Associates PLLC
Speaker Bio
Jeffrey Hoffman is an attorney in New York whose practice focuses on clients in the cannabis industry, including licensees in the adult-use cannabis market, practitioners in the medical cannabis space, and cannabis adjacent product and service providers. He has a particular interest in social and economic equity cannabis license applicants, and he also informs and assists those convicted of cannabis offenses in getting such convictions expunged from their record. Website: https://420jurist.com
Jeffrey Hoffman
Full Name
Scheril Murray Powell, Esq.
Job Title
Founder
Company
Doumar, Allsworth, Laystrom, Voigt, Adair, and Dishowitz LLP
Speaker Bio
Scheril Murray Powell, Esq. is an Agricultural, Cannabis, Dietary Supplement, and Trade Attorney at Doumar, Allsworth, Laystrom, Voigt, Adair, and Dishowitz LLP. Scheril is Of Counsel at Feldman Legal Advisors and the Founder of the Cannabis HR Council. She is also an Adjunct Professor at NYU, teaching continuing education classes on Cannabis and Social Equity Policy and has an HR Management Certificate from Florida Atlantic University. Scheril is the Former Chief Operating Officer and on the Board of of 501(c)3 non-profit organization, the JUSTÜS Foundation (www.Justus.foundation) and Former Chair of the Broward County Medical Marijuana Advisory Board which advises the County on Marijuana related policies and positions. She is the Chair of the Diversity, Equity, and Inclusion Sub-Committee of the ASTM D37 Committee. Honeysuckle Magazine recognizes her as one of the Top 28 Black Shapers of Drug Policy, Cannabis, and Psychedelics. She is a member of the Florida Bar Association and the New York City Bar Association. The Daily Business Review has named her one of the Top 12 Cannabis Attorney’s in Florida. In 2022, she was named one of High Times 100, an annual recognition of the industry’s top leaders and influencers. Her practice covers both the Marijuana and Hemp Industries, specializing in Cannabinoid legalization and UK Novel Foods registration. She is a Florida licensed Hemp Farmer and is a Research Farmer for the University of Florida. Scheril serves on the Board of one of the oldest Cannabis Advocacy Organizations, Patients Out of Time. She is the Former Executive Director of the African American Farmers Association. She is the former Executive Director of the Black Farmers and Agriculturalists of Florida and former Director of Federal Affairs for the Florida Department of Agriculture and Consumer Services. Scheril is on the Hemp Pilot Program Advisory Board for the University of Florida and serves on The Tamarac North Lauderdale Chamber of Commerce Foundation, and a Board Member of The Unprescribed.org (a non-profit focused on reducing Veteran homelessness and suicides). She was a Founding Board Member for the U.S. Hemp Builders Association (not to be confused with the U.S. Hemp Building Association Foundation). She is also President of consulting firm Green Sustainable Strong, LLC. In her spare time she volunteers with the Winrock Foundation delivering Marketing training to Farmers in Ghana, Africa. In 2018, she was a recipient of the Crohns Foundation Blood, Sweat, and Tears Award, and the Cannabis Business Award's Industry MVP Award. She is former In-House Counsel for Sunflora/ Your CBD Store and former In House Counsel for Green Roads World. She is a graduate of Florida International University College of Law. As a Cannapreneur, Scheril is the President of Canna Headhunters, a staffing agency in the Cannabis Industry that connects Cannabis talent to opportunities. She has been selected to present at a number of Cannabis Conferences including the South East Cannabis Conference The Hemp and CBD Expo in the United Kingdom, The American Bar Association Cannabis Symposium: “From Regs to Riches”, the Cannabis Science Conference, Tuskegee University Professional Agricultural Workers Conference, the Women Grow Leadership Summit, the Emerge Conference, the U.S. Cannabis Conference, Canex Jamaica Conference, South East Cannabis Conference, SHE-CANN, Cannaday, The University of the West Indies Caribbean Neuroscience Conference, Women Grow Leadership Summit, National Association of State Credit Unions, The Kentucky Hemp Convention, The Kentucky State Hemp Symposium, the University of Technology Jamaican Medical Cannabis Integrated Symposium, The Women of Cannabis Conference, the Cannabis Science Conference, Detroit’s Canna Con, Florida Medical Marijuana Conference, and Canna-Ed Conference hosted by the Florida Cannabis Coalition. She has been asked to speak at Jamaica’s Pharmacological Board Mandatory Meetings and Jamaica Bureau of Standards meetings based on her international reputation as a Cannabis Expert. In May of 2019, she planned and hosted the 1st Annual Cannurban-Unifest Agricultural Symposium in collaboration with the City of Lauderdale Lakes and the FAMU-Cannurban Hemp Town Hall with Florida A&M University. Scheril was the regular Cannabis Law expert on Cannabis Law Radio every Saturday morning on Cannabis Life Radio and launched a Cannabis Talk Show called “Terps in the City” in Summer of 2019. She presented at the National Association of Black Journalists and National Association of Hispanic Journalists Joint Conference in August 2016 on the topic of: “Exposing the Truth: Getting Access to Audio and Video Evidence in Police Involved Shootings”. Scheril served as both the Secretary and Treasurer of the FIU College of Law Alumni Board. While at FIU Law, she was the Charter President of the Palm Beach ABA Student Organization and a member and coach of the Board of Advocates Negotiation Team. In 2013, Scheril won the FIU Law Intramurals Negotiation Competition, also she and her partner won the ABA Southern Region Negotiation Competition. In 2014, she and her partner came in 2nd place in the Nelson Mandela International Negotiation Competition and she was awarded the distinction of Best Overall Negotiator for her efforts. Scheril served on the Black Law Student Association’s National Board for two years and is passionate about eradicating sex trafficking and other social justice issues such as police brutality. She has interned at the State Attorney’s office in the 15th Judicial Circuit of Palm Beach County and for two judges of the 17th Judicial Circuit of Broward County. In the summer of 2014, she served as an Anti-Defamation League Summer Associate. She believes that practicing the law and advocacy for the disadvantaged go hand in hand. She is an activist and has dedicated her time and resources to promoting awareness, access to educational resources, and support for survivors of domestic violence and trafficking. She has a Facebook page called “Police Chronicles” which documents national police interactions with the community. She mentors Pre-Law and Law School students of diverse backgrounds and has been a speaker at the Black and Hispanic Prelaw Conference, the Diversity Prelaw Conference, and the HBCU Prelaw Summit and Expo. Law is a second career for Scheril. She spent over a decade in the wireless industry working for T-Mobile, USA; T-Mobile, UK; RIM BlackBerry; and MetroPCS as a Customer Retention Strategist and Marketing Interface Manager rolling out training, technical change, cultural change, and process improvement projects Nationwide. Scheril received her undergraduate Business Management degree from Florida Atlantic University with a minor in Marketing where she pledged Delta Sigma Theta Sorority, Inc. and served as the Student Government Senate Speaker for seven campuses.
Scheril Murray Powell, Esq.
Full Name
Dr. Jeffrey L. Reynolds
Job Title
President and Chief Executive Officer
Company
Family and Children’s Association
Speaker Bio
Dr. Jeffrey L. Reynolds is the President and Chief Executive Officer of Family and Children’s Association (FCA), based in Garden City, NY. Since it began as an orphanage more than 138 years ago, Family and Children’s Association (FCA) has been committed to caring for Long Island’s vulnerable children, youth, seniors and families while helping them prepare for successful futures. The organization offers community-based programs for struggling families, at-risk adolescents, vulnerable seniors, and adults with substance use disorders. Today, FCA is one of Long Island’s largest health and human services organizations with an annual budget of $24 million, 360 staff, 200 volunteers and 40+ programs.

Prior to his tenure at FCA, Dr. Reynolds served as Executive Director of the Long Island Council on Alcoholism and Drug Dependence (LICADD) and worked for the Long Island Association for AIDS Care for 19 years, where he started out doing case management and finished his tenure as Vice President for Public Affairs, responsible for government relations, resource development, strategic marketing, and communications.

Dr. Reynolds currently serves on New York's Heroin and Opioid Task Force, the Executive Committee of the Nassau County Heroin Prevention Task Force, Suffolk County’s Heroin/Opiate Epidemic Advisory Panel, the board of the New York State Council for Community Behavioral Healthcare, Suffolk County’s Welfare-to-Work Commission and he co-chairs the Huntington Town Opioid Task Force. He was recently elected to serve on the board of the Long Island Association (LIA).

Dr. Reynolds is Vice Chair and remains the longest serving member of the NYS AIDS Advisory Council and has also served on the NYS Governor’s Recreational Marijuana Task Force. Dr. Reynolds has advised Nassau County, the Town of North Hempstead, the Town of Oyster Bay and several other municipalities on cannabis policy with an emphasis on limiting access to minors and protecting community quality of life.
Dr. Jeffrey L. Reynolds
Full Name
Dave Vautrin
Job Title
Operating Partner
Company
Union Square Travel Agency
Speaker Bio
As Operating Partner at Union Square Travel Agency, a cannabis store, Dave supports a range of strategic functions as well as lead the procurement and portfolio for our retail operations. Dave has been in cannabis since 2016 and was recruited by a Canadian investment firm CannaRoyalty to start-up the US Operations in California. From start-up in 2016 to sale to Cresco in 2020, they built, acquired, funded, and operated a range of cannabis operations including cultivation, extraction, manufacturing, distribution, and retail. With anticipated opening of the recreational cannabis market, Dave returned to his home state of New York in August 2022, and joined as an Operating Partner for Union Square Travel Agency, a cannabis store.
Dave Vautrin

Concurrent business training sessions

If you don't want to participate in the open forum discussion or you had a chance to share your concerns, we'll be covering various topics in our breakout room, including:

  • Retail operations

  • Accounting

  • Real estate

  • Insurance

  • Business planning fundamentals