Main stage to address challenges, state of the industry and what's next in NYS
On our main stage, we'll host panel discussions throughout the day hearing unique perspectives from those involved in the industry, from current retailers and CAURD applicants to AUCC/AUCP licensees, legacy operators, and more. Attendees can expect to hear about updates in the industry and a more advanced conversation on topics that continue to affect the industry to date. There will also be concurrent training sessions for beginners and those just getting started.
Panel #1: Customer focus
Regulators have been focusing on setting up a cannabis market that allows small businesses -- especially those in social equity categories -- to thrive. However, what about appealing to customers?
Without customers, legal businesses cannot succeed, and the adult-use program cannot generate tax revenue. This panel will discuss what regulators and lawmakers have (or haven't) done to appeal to customers, what businesses should do to gain consumer trust and what customer service measures successful businesses have employed.
Panel #2: Social equity, empty phrase or legitimate effort?
New York lawmakers and regulators have promoted the state's adult-use program as the gold standard for social equity, but have they actually done more than other states? The MRTA says the OCM will award licenses "with the goal of" 50% going to social equity applicants, but that's not binding.
This panel will discuss what actual social equity measures the OCM has taken, whether social equity measures in New York's adult-use program are likely to provide much help to the intended demographics, and if any other state has deployed a successful social equity program.
Panel #3: Cannabis advocates won the War on Drugs. Why do the losers still have a say?
Cannabis is legal in New York and many other states, even though the people against legalization spent years smearing the drug and the effort. However, these same people seem to retain a strong influence on cannabis policy. This panel will discuss the tactics anti-marijuana activists are continuing to employ, who is funding these efforts, and what the cannabis industry can do to fight back.
"Ask Me Anything" with cannabis attorney Jeffrey Hoffman
Join cannabis attorney Jeffrey Hoffman for a live session where you can ask him anything about cannabis legalization in New York for a real-time answer.
Meet the main stage panel speakers
Prior to his tenure at FCA, Dr. Reynolds served as Executive Director of the Long Island Council on Alcoholism and Drug Dependence (LICADD) and worked for the Long Island Association for AIDS Care for 19 years, where he started out doing case management and finished his tenure as Vice President for Public Affairs, responsible for government relations, resource development, strategic marketing, and communications.
Dr. Reynolds currently serves on New York's Heroin and Opioid Task Force, the Executive Committee of the Nassau County Heroin Prevention Task Force, Suffolk County’s Heroin/Opiate Epidemic Advisory Panel, the board of the New York State Council for Community Behavioral Healthcare, Suffolk County’s Welfare-to-Work Commission and he co-chairs the Huntington Town Opioid Task Force. He was recently elected to serve on the board of the Long Island Association (LIA).
Dr. Reynolds is Vice Chair and remains the longest serving member of the NYS AIDS Advisory Council and has also served on the NYS Governor’s Recreational Marijuana Task Force. Dr. Reynolds has advised Nassau County, the Town of North Hempstead, the Town of Oyster Bay and several other municipalities on cannabis policy with an emphasis on limiting access to minors and protecting community quality of life.
Concurrent business training sessions
If you don't want to participate in the open forum discussion or you had a chance to share your concerns, we'll be covering various topics in our breakout room, including:
Business planning fundamentals