Gareth Charter is Vice President of Sales and Marketing at MassLive Media and leads the group of Advance Local strategists, marketers, and campaign specialists behind Cannabis360. Charter led the effort to conduct the first formal research study on cannabis consumers in Massachusetts in 2020, which resulted in a second study in 2021 and an expansion of the research into Michigan. He has spoken at prior industry events, and written blog posts about the maturing cannabis marketplace in Massachusetts. In 2021 he was invited to provide feedback to the Massachusetts Cannabis Control Commission on evolving marketing regulations. The MassLive Media team plans and executes marketing strategies with dozens of dispensaries, grow facilities, wholesalers, and ancillary businesses throughout New England. Cannabis360 combines local market insights with national reach and resources. The agency continues to develop innovative marketing solutions for the industry and partner with leading providers of research, digital, and place-based solutions.